Cannes Lions
JWT JOHANNESBURG, Johannesburg / FORD / 2008
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Two men swap their roles as worker and boss depending on who their clients are. This ad became an instant classic in South Africa. It makes light of a taboo subject showing the two entrepreneurs exploiting the prejudices still inherent in the system to their own advantage. It accurately reflects the product, the Ford Utility or Bantam, as a constant and reliable presence in an incredibly fast-changing society.
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