Ford ran a TV campaign using Gerrard, an imaginary fashion designer. Building on his fascination with the car, we created an interactive TV spot populated with his design portfolio. A sumptuous loose-leaf book of materials, objects, imagery and texture, it allowed us to deliver the spirit of his thinking, yet concentrate on the product detail of the car.

A half-screen movie makes the transition from portfolio page to portfolio page in a calm, sophisticated way. This execution pushed the boundaries of DiTV creative.An invitation to order a brochure, or request a test drive, was a permanent feature of this piece.

This Dedicated Adverstiser Location (DAL) first appeared live on 26 December 2004 on Sky digital channels in the UK, and finished on 7 February 2005. Over 11,000 requests for information were received, together with 2,977 test drive requests, 7,811 brochure requests and 400 requests to attend the in-dealer launch weekend events of 8-9 January 2005.