With more than 2 million elderly living alone in Spain, we´ve decided to make the most of Sunday, when the dealer is closed and used our test drive cars to spend time with the them. We´ve created BestDrive, a project that makes it easier for people to reach these elderlies. Through a web platform, everyone could become a volunteer by scheduling an available test-drive car, the city and the elderly they wanted to help on a specific Monday, making the brand the perfect vehicle to solve a social problem.

We have established many partnership with several Elderly associations to reach the elderly people that needed help the most and those who can participate on the project. That done, on a web platform, we made available to anyone to get in contact with them, bringing interest on knowing and helping these people. On the same platform, people could become a volunteer by scheduling an available test drive car, the city and the elderly they wanted to help on a specific Monday.

More than 5 million organic reach on the project launch video

55 thousand web access.

More than 1.500 new volunteers only in Madrid.

Hundreds of thousand on earned media.

Launched in Madrid, Sunday Drive´s implementation was requested by “EVERY” FORD dealership in the country, becoming the most successful activation for the brand locally. The project is still growing and intends to help thousands of elderlies not only in Spain.