Cannes Lions
OGILVY & MATHER BUDAPEST, Budapest / WORLD WILDLIFE FUND (WWF) / 2007
Awards:
Overview
Entries
Credits
Outcome
This was a very low cost initiative. Instead of sending expensive DMs and a newsletter this one clearly demonstrated the effect. Almost 60% of the people called back at how well they liked the idea of the envelope itself and committed themselves to supporting the foundation. We will soon be mailing the envelopes on a much larger scale.
Similar Campaigns
12 items