2018 World Cup is the hottest event in China. Brands pay huge money as FIFA sponsors. World Cup marketing-war breaks out.

Chinese kitchen appliances brand Vatti is the official partner of French national football team, and targets young generation aged at 25 to 34.

The purpose of this campaign is to increase Vatti’s brand awareness and influence during the World Cup, and also stimulate consumers’ buying.

FRANCE TRIUMPHS, VATTI REFUNDS

If France wins the World Cup, "Championship Package" purchasers before the knockout stage get full refunds.

Whether France wins or not, Vatti will be the winner.

During the World Cup, people are most concerned about the championship.

Vatti is the official sponsor of French national football team, and targets young generation aged at 25 to 34.

France is seen as the favorite of 2018 World Cup. “FRANCE TRIUMPHS, VATTI REFUNDS” connects Vatti with 2018 World Cup. Whether France wins or not, Vatti will be the winner.

Two weeks before the opening of the World Cup, Vatti released chairman’s announcement of full refund in newspaper, which triggered the attention in advance. Hot debate immediately hits China. France's superb performance has generated a lot of buzz for Vatti. Chinese news media rush to report.

In the end, France wins the final match 4 to 2, ensuring the triumphs and the success of the campaign. Vatti chairman immediately announces: France wins, refund starts. Through newspapers, outdoor, social media and other channels, “FRANCE TRIUMPHS, VATTI REFUNDS” has been widely discussed.

Vatti becomes the hottest topic during the 2018 World Cup. Total refunds 11.9 million USD, total sales 150 million USD. Vatti earns far more brand influence than all World Cup sponsors.

With a return on investment over 1,000 times that of all World Cup sponsors, it has been praised as a "God-like" marketing case.