Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. As an exhibitor at the Appliance & Electronics World Expo (AWE) from March 8th to 10th, 2018, Vatti was aiming to build a distinctive brand image during the expo.

We built a 12-meter-high 'head'. When the V-shaped automatic door opens, the audience can enter into a magical space which consists of polygon prisms, and the holographic animation we projected onto them. In the holographic film, we created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. And also other holographic animals as symbols of leftover food and stains. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog and the list goes on. At the end of the film, the 'Water Man' unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. The whole animation showed the powerful cleaning function of Vatti's dishwasher and impressed audiences with its high-end intelligent brand image.

We built a 12-meter-high 'head'. When the V-shaped automatic door opens, the audience can enter into a magical space which consists of polygon prisms, and the holographic animation we projected onto them. In the holographic film, we created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. And also other holographic animals as symbols of leftover food and stains. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog and the list goes on. At the end of the film, the 'Water Man' unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. The whole animation showed the powerful cleaning function of Vatti's dishwasher and impressed audiences with its high-end intelligent brand image.