Heavy oil and high heat are commonly used in Chinese cuisine cooking which produces large amount of kitchen oil fume, jeopardizing the health of people as “great scourges”. No matter how large or excessive the amount of oil fume is, it will be exhausted thoroughly by Vatti steam-washing kitchen ventilator.

We use thick smoke and fume to form images of ferocious beasts and monsters. They symbolize the harm caused by oil fume to every family. Vatti steam-washing kitchen ventilator completely pulled out the excessive oil fume just like ferocious beasts and monsters with its sustainable large suction.

We have made use of all the billboards in a certain street as promotional media in Changsha city. In our posters, thick smoke and fume are shaped into several ferocious beasts and monsters, keeping pouring into the kitchen. The shocking effect of the grand images on billboards arranging on the entire street impressed the consumers with the harm from oil fume and the sustainable large suction of Vatti kitchen ventilator product.

On the day when the advertising has been launched, it caused huge response. People stopped and took photographs. Popular we-media wrote recommending articles spontaneously, spread them across industries and actively evaluated the event. Kitchen appliance industry and advertising industry have also conducted extensive discussions on the idea. The original art work and the on-site images have been continuously exposed on internet and SNS thus created a positive influence for Vatti brand.