With advanced AI systems, Vatti's kitchen appliances work smartly just like human brains. With that in mind, a bold idea was conceived. Joining forces with a couple of excellent local architects, we built a majestic 12-meter-high 'head'.

We built a 12-meter-high 'head'. When the V-shaped automatic door opens, the audience can enter into a magical space which consists of polygon prisms, and the holographic animation we projected onto them. In the holographic film, we created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. And also other holographic animals as symbols of leftover food and stains. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog and the list goes on. At the end of the film, the 'Water Man' unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. The whole animation showed the powerful cleaning function of Vatti's dishwasher and impressed audiences with its high-end intelligent brand image.

300 thousand people have visited and experienced the installation at AWE 2018.

39% increase in the brand awareness.

500 media covered the campaign

The installation has become a new landmark in Shanghai.

China’s national broadcaster CCTV has covered the campaign.