Freeview + allows consumers to pause, record and rewind live TV without monthly bills. Before our campaign, many believed that a paid subscription to Sky+ was the only way to receive this technology.Using top tv personalities in their natural environment, our ads graphically demonstrated that the stars are all at the beck and call of the viewer, as seen here with a live football match. The brand was shown to be the champion of free TV in the UK. Awareness and understanding of Freeview+ was raised significantly.