Freeview is a major TV broadcaster in the UK. But unlike its competitors, it's totally free. In our first spot for Freeview we wanted to bring to life the brand repositioning of 'generosity' and tell everyone about all the great TV Freeview offers. The spot features a man lead on a journey collecting balloons, each one representing a different channel or programme available on Freeview, until eventually he simply floats away - full of TV happiness and free to enjoy it all.