To connect the Fresca Brand with mexican food as well with leisure moments. Fresca is the biggest local brand of Coca Cola Company in Mexico.

The strategic solution:To use the same codes mexicans love as a Guadalupean Country (a country that worships the Virgin of Guadalupe).Its a guerrilla campaign, we put Fresca Altars where people would usually find The Virgin of Guadalupe Altars. These altars are very common, people put them in the streets, taco joints, little restaurants, etc.

Mexicans recognised the Fresca Brand as a perfect match for mexican food.