Ferrero Russia is a well known and solid brand in Russia but is perceived as a credible product that is given on certain occasions but with room for improvement in terms of brand loyalty.

The protagonist-lighthouse keepr has made sure that ships navigate a patch of dangerous coastal waters safely over a period of many years as the lighthouse steadfastly lights the way for them. However no sailor has ever seen the lighthouse keeper. At Christmas time the lighthouse keeper receives an unexpected gift from those he has helped over the years.

The short film was launched at Christmas time, in time for the gifting season. It was placed on YouTube with support from 1 day mast-head on the YouTube main page.