Cannes Lions

FRIDGES

DDB GROUP MELBOURNE, Melbourne / WHIRLPOOL / 2010

Film
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Description

Whirlpool’s 1980’s campaign featuring Dame Edna and the line, “Guess whose Mum’s got a Whirlpool?” captured Australia’s unique version of domesticity. This re-invented campaign for a new generation features the cross-dressing of celebrities, Bert Newton, Molly Meldrum and Dave Hughes as their mums.

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