Cannes Lions

FRUJU FRUIT WHIP

PLAZA FILMS, Sydney / FONTERRA BRANDS / 2010

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This ad is part of a campaign where we would look at men who are under the thumb or ‘whipped’ and hear them talk about their lives with their girlfriends, and how they will do whatever their girlfriend wants. It’s meant to be a light-hearted look at a human truth, that both sexes will get a laugh out of. And after years and years of blokey ads this is something for the ladies.

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