We needed to find an unusual way to drawn people’s attention to the problem of lacking of bloodstocks in hospitals.

The Media team understood that for the campaign to become a success, it was central that all posters were placed in nearby spots close to the blood donation places.

The ads were placed both inside hospitals as also on bus stops near them. Above that, Charger Posters were placed in other waiting areas, such as metro stations and airports.

As a result, a 12% increase on recorded donors was verified on those hospitals located near the posters.

The campaign counted in partnerships from Graphic production and Media companies. That way, our execution was low cost and had millions of shares in the social medias, making news everywhere in the country.