We created Rascatest a testicular self examination, based on a habit all men have: scratching the testicles.

On December 15, 2017, we uploaded on our social networks (FB, YT, TW and IG) a video where we show that there is a good excuse to scratching the testicles, we presented: Rascatest, the pleasure of not having cancer.

The same day we started posting different pieces of content redirecting to the video, but it wasn’t only us who were posting, influencers and leagues from all over the world joined Rascatest and started posting all the graphic material we had already shared.

Five days after the launch, the campaign went viral, people shared the video on their social networks, media began to replicate the campaign and talk about it. We became news not only in Colombia, but in 74 countries in the world.

After 14 days, men from more than 112 countries joined Rascatest and we were able to make #RascatestDay trending topic.

In 15 days we reach 43.171.342 users in social networks.

The campaign achieved 96.960.964 organic impressions in 112 countries.

The campaign had a 36% engagement rate, which means that our audience received the generated content in a very positive way. (The average engagement rate on a Facebook fan Page is 3.5%).

On January 1 #RASCATESTDAY was trending topic organically throughout the day.

Media in 74 countries replicated our message for free, generating 15 million dollars worth in earned media.