The public took to the stunt very warmly, with thousands of families and visitors stopping to investigate and interact with the turtles, generating a lot of feedback and enquiry on the IFAW website.As well as photos and videos, the public actually took away all the turtles at the end of the day, spreading our message directly to homes and schools far beyond the reach of the event itself.The ROI for the stunt was impressive - we gained extensive free media coverage, in press, radio and on national TV, all for a very modest £4,000 spend.