Cannes Lions

FUNDRAISING FOR BLIND FOOTBALL TEAM

WUNDERMAN BUENOS AIRES, Buenos Aires / SILVIO VELO / 2008

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Brief Create a website for Silvio Velo, captain of Argentina’s Blind Football Team, called "The Bats". Silvio is the world’s best blind football player, and "The Bats" are the tournament’s current champions. However, the team no longer has sponsors and they need sponsorships to continue playing. SolutionDevelop Silvio’s personal website to obtain sponsors. Starting from an experience that allows sighted people to experience a non-sighted world, a completely black website was created, where a voice menu is the only way to access the contents. ResultsDue to the success of the site, there are several negotiations in progress with possible sponsors that assured the team’s future.

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