Spikes Asia

FUTURE ME

HAKUHODO INC., Tokyo / HAKUHODO / 2017

Awards:

1 Shortlisted Spikes Asia
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Overview

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Credits

OVERVIEW

Background

It becomes more competitive year by year for Japanese companies to recruit capable students. Other companies have been trying other ways to communicate students how they are attractive. In that situation, we planned this site to increase the number of applicants of good students.

Execution

We developed a service for visitors to upload their face photo online. Supported with more than 10,000 rows of real data(*), the photo is then being mapped to a fictional timeline of year 20XX, forming a story of a typical day as an HAKUHODO staff. This helps the visitors to imagine what kind of achievement they can make at HAKUHODO.

* Stories are backed up with reports from the HAKUHODO Institute of Life and Living that analyzes actual newspaper and online news from the past. While the timeline appears to be fictional, simulation results are supported with reliability with a certain extent.

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