'GE’s Imagination Theatre' is a collection of short films that embody creative film making, animation, and inventive story telling to illustrate GE’s belief that there is no greater natural resource than the human imagination at work.

'Cubicle' offered us the opportunity to work with an Academy Award winning cinematographer and the film certainly showcases his technical mastery. Dramatic framing, subdued lighting and minimalist editing, work together to create this humorous day-in-the-life portrait of a man trying to make it in the world. The end result is more accurately 'entertainment', than 'advertising', and we were able to give viewers a new way to interact with and think about GE.