Cannes Lions
HUNGRY MAN, New York / GEICO / 2021
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"World's Strongest Man Martins Licis" helped break down cardboard for recycling. What does he have to do with Geico? Well, he's the world's strongest man, but you don't need the world's strongest man to break down cardboard, sort of like how you don't need help switching to Geico to save 15% on your car insurance.
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