Our creative idea was simple: bring the worlds of each of our cartoon franchises to life in an immersive experience that seamlessly blended each universe into each other as visitors explored the space—a space where we combined content, interactive elements, and product for a one-of-a-kind experience around fan-favorite characters.

We erected eight unforgettable cartoon realms: from Bugs Bunny’s forest and a Flintstones Ice Cream Bar to a Marvin the Martian Planet X gallery space filled with custom-designed Funko Pop! figures being auctioned for charity—each world was meticulously designed to be Instagram bait for visitors, with nostalgia-inducing photo ops at every turn, and custom-built, interactive viewing stations playing cartoons throughout.

We tapped a local ice cream shop to create custom treats; influencer artists to create oversized works of art; a streaming service to provide interactive screens loaded with our classic cartoons; and a retail partner to provide a shop element.

We enlisted a handful of creative partners who shared our vision to fully round out the experience: our fabricators brought our designs to life and our lighting team ensured the moods of each world were spot-on, creating a seamless 360° experience.

We chose a high traffic area of SoHo, where passersby could easily discover the Invasion organically.

For our VIP event, we invited influential DJs to spin tunes, served themed cocktails, and enlisted tattoos artists to give Marvin the Martian tattoos. The party was packed all night and we had a line around the block to get inside. We had media attendance from outlets such as Complex, Highsnobiety, WWD, and more.

Over the course of the Invasion, we had over 5,000 visitors attend the pop-up. With our number one goal of generating conversation across digital and social, the campaign drove over 40M impressions and garnered 30M unique impressions from press. Our follower growth on Instagram more than doubled over the course of the Invasion. Between generating awareness; garnering press, influencer, and consumer buzz; and growing our social channel, the Get Animated Invasion successfully introduced the Get Animated platform to the world and has since garnered new partnerships, collaborations, and demand from consumers on a global scale. Consumers and brand executives alike have since been asking when the next Invasion will come around—and there’s a new type of Invasion coming down the pipeline in 2018.