In Mexico is usual to see street stores selling fruit blends.

They call them "The licuadero".

And people use to hear the noise of the blender while they walk on the streets.

Danone has launched to the market a new fruit blend to compete with those on the street, claiming that you can drink them whenever you want.

It’s very difficult to grab attention fast on pre-roll ads.

That’s why we created a film in which something crazy happens in the first seconds, but we cannot listen to the dialogues because there’s a noisy Blender sounding during the entire video.

In the end, we reveal that the blender was not only used to grab attention, but as part of the product concept: GET RID OF THE BLENDER, TRY THE NEW STRAWBERY BLEND BY DANONE.

Then by clicking on the ad, we invite people to discover the story by watching exactly the same video without the blender.