Branded entertainment has grown reasonably in the past few years, providing marketers with new opportunities to connect with consumers on new platforms and in new, non-interruptive ways. As the branded entertainment industry has matured, we’ve seen the real marketing value it can bring to brands.

The audiences were drawn to the content via special interactive channel on YouTube, through top Russian bloggers, seeding on popular entertainment web hosting, sampling on demand and interactive billboard.

YouTube channel views: 1,200,136 Posts (top bloggers Live Journal): 55,168 readers, 241 commentsPosts (Vkontakte popular local social network): 2,541,681 readers, 1,687 comments and ‘Like’Tweets: 312,150Facebook: 91,170 readers, 348 commentsSampling on demand: 82,982 Total outreach: 4,182,895