In order to differentiate our brand, we have created Gillette and Head & Shoulders: Live without limits, a stunning challenge where an acclaimed footballer, Martín Palermo, scored a goal kicking from one building to another. Palermo put all his confidence and his greatest fear –vertigo- to test by scoring a goal.

Kicking from the highest towers in Argentina- being 157 mts high, facing a 90 km/h wind and a distance of 50 mts between both towers. Consumers also lived the challenge kicking from one tower to another.Just like their idol, thus travelling to the World Cup.

The action exceeded our expectations both in terms of sales and media coverage return.What´s more, “live without limits” will be executed in other countries.