Cannes Lions
MULLENLOWE BRASIL, Sao Paulo / FINI / 2016
Overview
Entries
Credits
Description
The film tells the story of a taste-test. In just a few seconds, through a slowMotion lens, it shows how quick and fun the transition of flavors, from sweet to acidic, is with Fini Citrus Worms.
Execution
The film contains a very simple idea throughout its execution. A still camera, an actor, a message. So, to make it more funny, we made an incredible casting call, looking for actors with funny faces and a lot of versatility. Fortunately, we were able to find people who could deconstruct their expressions with just a few faces.
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