Cannes Lions

NECK POSTERS

BORGHI/LOWE, Sao Paulo / FINI / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

We created a series of amusing posters to show that, with Vampire Teeth Jelly., there will be many vampires on the loose. We used bright colors and simple shapes to show big necks bitten in a playful way. Because for a vampire, the bigger the neck, the better.

Outcome

The bitten posters increased the awareness and recall of the Vampire Teeth Jelly.. The product became renowned as one of the most amusing among the whole Fini brand portfolio.

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