Cannes Lions
BORGHI/LOWE, Sao Paulo / FINI / 2015
Overview
Entries
Credits
Execution
We created a series of amusing posters to show that, with Vampire Teeth Jelly., there will be many vampires on the loose. We used bright colors and simple shapes to show big necks bitten in a playful way. Because for a vampire, the bigger the neck, the better.
Outcome
The bitten posters increased the awareness and recall of the Vampire Teeth Jelly.. The product became renowned as one of the most amusing among the whole Fini brand portfolio.
Similar Campaigns
10 items