Most of Fini Beans’s target audience is in school, starting university, or seeking fun at their free time between studies.

From the format to the colors of the posters, everything was designed to break the routine of this young public, since the battle for attention wasn’t easy. For the making of the posters, a unique modeling process was developed.

Besides reinforcing the concept of a fun and youthful brand, the poster campaign had a positive result at the points of sale, such as shopping mall stores, movie theaters, schools and universities, even attracting an older public.