Cannes Lions

Give girls a better future: Make-up tutorial

HASAN & PARTNERS, Helsinki / PLAN INTERNACIONAL / 2016

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We connect an aspect of typical daily life of girls in a developed country with a situation girls in developing countries face every day. We see a young girl who is shooting a make-up tutorial. Bit by bit the mood changes as the viewer realizes though the young girl is trying to hold on to her playful, imaginary life the reality is extremely different: This 8-year-old girl is about to be married.

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