Cannes Lions
LAW & KENNETH SAATCHI & SAATCHI , Mumbai / BRIDGE INDIA / 2016
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India has been hit by several man made and natural disasters over the past few years. From earthquakes to fires to floods, every time a disaster occurs, the first (and sometimes only) thing people do is donate their old clothes to charity. While people find it convenient to donate their old clothes, basic necessities often get ignored.
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