The client wanted a desk calendar – something they offer every year. It had to be a one-colour job and had to communicate their company strategy: “Excellent service through understanding you”. Glacier understands their client's needs better.

Most desk calendars haven’t been re-designed since the 1950’s. We took a complete re-look at the functionality. We added useful information including their clients’ religious holidays, traditional observances, and appropriate greetings like “Eid Mubarak” or “Good Yomtov.” Long-term information like airline websites and school holidays went in the area under the keyboard or laptop. Pages are tabbed on the left; Sudoku and other mind challenges go on the right. Important numbers are accessible throughout the year. And the front flap prevents pages curling while hiding website passwords and other private information.

There aren’t directly attributable results, but feedback to our client has been great: “From my point of view this is the best desk calendar ever! Very good look and feel and probably more importantly – practical”, “The attention to detail makes them so special, like the laminated coffee stand and the little info bites that go with it … such as Lloyds of London and the NYSE both having started as Coffee houses!”