We decided to use sponsorship in a very original way with an action that had great impact on clients, prospects & audiences, turning a used ad fantasy into a real experience. We invited the customers' children to go into the field with their idols, the football players of each selection. This was something they surely couldn't do on their own, or with any other sponsor.And also invited them to be a part of a UNICEF team (1 goal= U$1000 donated), helping thousands of children to make their dreams come true.

572 children could turn the fantasy of being in the fields with their idols, into a real experience. Customers' loyalty was renewed and strenghthened.

We reached an audience of 12m. We had great impact in press (press, TV, radio and online coverage)The bank donated U$100,000 to UNICEF, which also had great impact in the media.Santander Rio was among the 3 most remembered sponsors of the Cup, more than any other bank or financial company.