Cannes Lions

GLOBAL PRIZE RECOGNISING AND CELEBRATING OUTSTANDING ADVANCES IN ENGINEERING

LANDOR ASSOCIATES, London / QUEEN ELIZABETH PRIZE FOR ENGINEERING FOUNDATION / 2012

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To help them re-brand an entire profession, we were asked to develop a logo and a brand identity experience for the new Queen Elizabeth Prize for Engineering.

Execution

We unleashed Engineering’s hidden wonders. Our daily lives are scattered with amazing feats of engineering and technologies, all designed to save us energy, time and money. Using the Capital E as an abstract form, we created intrigue and delight, releasing an inspiring and wonderful energy, under our line ‘Create the Future’.

Outcome

The video was submitted to the ‘behance’ network, a site where creatives go to judge, comment on and appreciate new work. It’s been viewed 23,382 times, appreciated 1,438 times, with 102 frankly gushing comments.

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6 items

Shortlisted Cannes Lions
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