Cannes Lions
LANDOR ASSOCIATES, London / QUEEN ELIZABETH PRIZE FOR ENGINEERING FOUNDATION / 2012
Awards:
Overview
Entries
Credits
Description
To help them re-brand an entire profession, we were asked to develop a logo and a brand identity experience for the new Queen Elizabeth Prize for Engineering.
Execution
We unleashed Engineering’s hidden wonders. Our daily lives are scattered with amazing feats of engineering and technologies, all designed to save us energy, time and money. Using the Capital E as an abstract form, we created intrigue and delight, releasing an inspiring and wonderful energy, under our line ‘Create the Future’.
Outcome
The video was submitted to the ‘behance’ network, a site where creatives go to judge, comment on and appreciate new work. It’s been viewed 23,382 times, appreciated 1,438 times, with 102 frankly gushing comments.
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