Cannes Lions
ONE DIGITAL , Sao Paulo / GREENPEACE / 2008
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Global warming is not an inopportune message sent to ecologists. It is a reality built for all of us, even you. We don’t have the right to ignore it. To remember the disinterest that people have for this question, we created a different email marketing campaign that uses the spam concept to stimulate the wonder about how we discard the planet’s future daily. The concept is to have many e-mails blasted to a database in order to form a complete message with all subjects, one right under the other.
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