Transavia decided to hijacked google images's results with strategics visuals related to the user's research. This encouraged users to purchase real tickets, instead of looking at pictures on the internet. We inserted strategic images on Transavia.com, a website viewed by thousands, so the images would surface as top Google image results. those images give to people the possibilities to book a flight instantly.

Our campaign was very simple in its execution.

We decided to promote our low cost tickets by creating promotionals and strategics images.

With the datas we inserted targeting images relevantes for our audience.

Each image corresponded to their initial research.

when users made a search about Barcelone, we inserted a promotional flight for Barcelone

when they made a search about Porto, we inserted a promotional flight for Porto...

and that for the Transavia's 35 destinations.

the campaign was launched on April 10th. For the moment in only 3 weeks Transavia had 27897 clicks on his website.

+ 6,2% of new unique visitors on Transavia.com

0€ paid media

and most importantly, this campaign demonstrated that Transavia is the most accessible low cost airline company.