To ensure the media and consumers believed HypnoMarketing's legitimacy we created logos, established an office, employed an actor as GM, built a website to explain the process and invite people to live events.

At these events our hypnotist hypnotised people. He led the audience and assembled media to believe that those hypnotised would become lifelong Golf Punk advocates. Golf Punk appeared in all communications, first subtly, then more blatantly as consumers became more engaged.

“Outraged” media coverage; Australia’s leading current affairs TV show, 14 radio stations, 17 newspapers, 1000’s blogs.Thousands called HypnoMarketing. 6,000 expressed interest in the events. 2.5 million Australians impacted. Media value $1.9 million. ROI 1800%.“We’ve received unprecedented demand from new retailers and regained our cool” Richard Bell - Client