Cannes Lions
SPIN NEW MEDIA, Sydney / ICON CLOTHING / 2003
Awards:
Overview
Entries
Credits
Description
Leejeans.com.au Autumn/Winter 2003 immerses you in the environment of the suburban street warrior. The streetlights reflected in your car window and the muffled subwoofers of other street warriors will roll by as you cruise smoothly down the streetscape, passing rootless boys and girls who are on their own road trip.Leejeans.com.au uses cutting edge Flash 6 technology to convey the depth of the Autumn/Winter season, and to give users cool, interactive tools from the "real world" to play with.Visit the convenience store and work the drinks machine to download some wallpaper for your desktop, or fill your computer with some screensavers at the petrol station. Peer into the LeeVision store to watch the exclusive behind-the-scenes videos of the Autumn/Winter 2003 photo shoot. Visit the laundromat to check out all the denim washes available this season.Entering the petrol station shop will present you with the ultimate street warrior's dream: the entire Autumn/Winter catalogue is available to tag with realistic graffiti tools, and you can send these as an animated G-Cards to your friends.
Similar Campaigns
11 items