We were briefed to develop a summer and winter website in the spirit of the offline creative. This was achieved by creating a campaign 'scrapbook' of customisable objects, using a shared infrastructure for both seasons. The website's primary aim was to bring the target audience of opinion and fashion leaders in contact with the raw energy of the campaigns, allowing them to customise their own campaign online and giving the individual the power to stylise their own movement and experience the visual energy. Customisable wallpapers, animated screensavers and animated ecards, as well as mobile downloads, added to the user experience.