The Lee online store showcases its product in an innovative environment with a high level of interaction. The target market are fashion conscious, opinion and fashion leaders. Creating a virtual retail environment, users are encouraged to explore the store and discover features, interactive models, mobile downloads, full screen TV commercials and many other engaging elements (explore for yourself). SPIN created a rich interactive experience and highly targeted strategy which carefully reflected the brand ideals - directional, edgy, fun, tongue-in-cheek and individual. It is designed to be fully scalable and evolve as future campaigns are added and the product range expands.