Transavia is evolving in a very competitive environment with plenty of low-cost airlines on the market. It has positioned itself as “the company that will make you want to go back” due to its numerous destinations and low prices. So, how do you emerge in this kind of context and prompt travelers to prefer Transavia?

To reach those who truly deserved to go back on holiday, and only them, Transavia launched GoMorning, a real-time advertising campaign, broadcast exclusively between 5.30am and 6am. These early birds had only 30 minutes to buy roundtrip tickets within Europe at an exceptional price of 5€. And at 6am it was over.

Our integrated campaign is based on an incredible promotion : round trip tickets within Europe at an exceptional price of 5€, only available between 05.30am and 06.00am.

We develop a driven campaign which target people who wake up early and deserve the most to go back on holiday. Of course, they only had 30 minutes to buy these tickets.

Getting the message across to all those super-early risers meant communicating at the crack of dawn. Using a cost-efficient media buying strategy, thanks to early broadcasting, the campaign was aired simultaneously on TV, on radio and on temporary billboards from 5:30am to 6:00am only (4TVC - 4 RADIOS - TEMPORARY BILLBOARDS).

2340 tickets sold between 5.30am and 6am.

+565% website traffic between 5.30am and 6am.

+37% reservations compared to 2017.