Cannes Lions

Grandparents

WONDERFUL AGENCY, Los Angeles / TELEFLORA / 2017

Film
Film

Overview

Entries

Credits

Overview

Description

A pair of grandparents send a bouquet of Teleflora flowers to the family of one of their adult children. Miniature versions of the grandparents appear in the flowers as they are delivered. The grandparents bear witness to the loud, chaos of the family, and we see why grandma and grandpa are reluctant to actually come visit over the holidays.

Execution

These pre-roll films ran leading into the Christmas season, to motivate people to purchase bouquets online.

Outcome

We had a 31% increase in sales during the Christmas and holiday season.

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