Cannes Lions
WONDERFUL AGENCY, Los Angeles / TELEFLORA / 2017
Overview
Entries
Credits
Description
A pair of grandparents send a bouquet of Teleflora flowers to the family of one of their adult children. Miniature versions of the grandparents appear in the flowers as they are delivered. The grandparents bear witness to the loud, chaos of the family, and we see why grandma and grandpa are reluctant to actually come visit over the holidays.
Execution
These pre-roll films ran leading into the Christmas season, to motivate people to purchase bouquets online.
Outcome
We had a 31% increase in sales during the Christmas and holiday season.
Similar Campaigns
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