The Super Bowl is the ideal time to reach the Valentine’s Day flower-purchasing target of men aged 30-54. Airing just a week-and-a-half prior to the holiday, Teleflora’s 'Give' execution - featuring supermodel Adriana Lima - was created to drive the purchase of Valentine's bouquets on teleflora.com and also drive brand awareness overall. The insight was that men are typically looking for a sure-fire gift solution for their girlfriend or wife that with make her Valentine’s Day, and his Valentine’s Night.