“The One Show Awards 2021 Exhibition in Japan” was held at the Ad Museum Tokyo. Our brief was to develop a design concept and create graphics and venues for the exhibition that arouse people's interest in this exhibition and also increase awareness of the One Show itself in Japan which was relatively not high compared to other international creative awards.

The Ad Museum Tokyo is the only museum in Japan that features the creativity of advertisement. In its exhibition "THE ONE SHOW 2021", we wanted to convey the message to today's society that there's nowhere else to go for us, and if every one of us uses our creativity in a right way and cooperate with each other, we can make "the here and now better" in this difficult time. We chose an imaginary garden as our visual motif and expressed the role of creative people as “Great Keepers” who work sustainably and tirelessly to nurture good ideas and make good changes in this world.

Each graphic of the series shows different scenes of the garden being taken care of by the hand of people. The titles of 5 graphics are "Putting out fires", "Sharing water", "No littering", "Clearing deadwood" and "Our only home", each suggesting different ways of how people can make this world a better place with the power of creativity. The last piece "Our only home" shows the edge of the garden, suggesting that our world is finite, and there's nowhere else to go for us. These graphics were created with a combination of machine printing and handcraft screen printing to depict the subtle nuance of plants and trees while showing the grand scale of imaginary garden.

Despite pandemic restrictions, the wide range of people both in and out of the creative industries visited the exhibition, and the number of visitors increased to 189% compared to last year, contributing to increasing awareness of the One Show Awards and the One Club in Japan itself.