‘Ransacked’ launches Chobani’s “How Matters” campaign which debuted during the Super Bowl. Starting with a quaint scene of a small town by the mountains. It's just another day at Howard's Country Store, until a huge bear shows up for a snack. The lack of natural snacks upsets his discerning taste, until he comes across Chobani. He decides to go with a honey-flavored one, as Bob Dylan's "I Want You" plays in the background.