February 2, 2020 wasn’t just Super Bowl LIV, it was Groundhog Day, creating a chance to recreate the iconic American film "Groundhog Day" where Bill Murray is caught in an endless loop of misery, reliving the same day again and again. The spot begins with Murray waking up the same way he does every day, in the same room, with the same alarm, the same song playing. But as he begins his day, he spots something different - the Jeep Gladiator. The truck allows him to break free, having tons of fun in the process with the groundhog.