Cannes Lions
FITZGERALD & CO, Atlanta / COCA-COLA / 2017
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It’s summer, and names are back on Coke bottles. In this spot we see a teenage lifeguard dying in the sweltering heat of a public pool. A teenage boy with a cooler of Cokes decides to break the ice by guessing her name by offering her different bottles. Finally he gives up and is about to drink a Coke with his name on it, when she spots him and reveals he’s finally guessed it. Both their names are Alex.
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