Bon Yurt's target they are teenegers between 12 and 17 years, because of it the aim was to show them of a nearby form, with a visual resource that attracts them and that simultaneously is entertained, that Bon Yurt now is bigger.

We use as resource the illustration and the exaggeration, since this type of communication with illustrations, drawings or grafitis are own of the brand, the target likes it and identifies it as Bon Yurt's attribute. With the exaggeration we show the benefit of the product, a child who began to eat a Bon Yurt and after old man he continues eating the same Bon Yurt. This way we show that since

it is bigger it is going to last very much more time in your mouth.

The posters call very much the attention since the resource to show the benefit of the product is very clear, and the illustration allows that one should see different and breaks in the space. Bon Yurt is a product that it the teenagers eat very much in Colombia, is very famous and they always feel attracted with what makes the brand, because of it only report that now it is mas big across this graph I motivate them at once to buying the product.