Cannes Lions

HAITI DONATIONS INITIATIVE

KOLLE REBBE, Hamburg / BISCHOEFLICHES HILFSWERK MISEREOR / 2010

Awards:

1 Silver Cannes Lions
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OVERVIEW

Outcome

Almost half of the approximate 500 journalists we approached reacted to the mailing. The majority were prepared to help the eathquake victims of Haiti with a donation. The campaign was a great success for Misereor.

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