The brief was to create a relevant, engaging Facebook experience for the target market (women 30+) as part of a larger campaign for Dove Body Lotion. Dove is defined by Real Women, so whatever we did had to be By Real Women.

We arrived at the final solution by playing with the idea of body language. What if you could say something in body language? And then send that message to your friend, post it on their wall, share it on twitter, and then they can reply? It's a simple, fun solution that women can play with and is fascinating to watch. We then worked with a director, choreographer and 6 real women to bring the full alphabet, numbers andpunctuation to life for Facebook.

Where the Body Language Tool has been launched, we have seen a 400% increase in visitors to their Dove Skin Facebook presence. 46% of those who create a message share it with a friend, increasing the reach of the campaign.