Human actions are driving species towards extinction at an alarming rate, threatening biodiversity and putting this fragile balance at risk. Only in Brazil, more than 3,000 species of flora and 1,000 of fauna are under threat of extinction. Greenpeace wants people to be more aware of the fragile situation of biodiversity. Society already has knowledge about the subject but doesn't give it enough importance. Therefore, we want them to feel the risks that biodiversity faces, making them take an immediate attitude, financially supporting Greenpeace in its fight for the environment. This campaign was made with a partnership between Greenpeace, the agency, and the design studio. There were 60 editions to influencers and journalists, to maximize the reach and minimize the environmental impact.

Greenpeace is a world-renowned NGO that actively works to protect Brazilian biodiversity. The advancement of human actions is driving species toward extinction at an alarming rate, threatening biodiversity and putting this fragile balance at risk. Only in Brazil, more than 3,000 species of flora and 1,000 of fauna are under threat of extinction.

Greenpeace wants people aware of the fragile situation of biodiversity.

So, we created a print campaign in which people can feel the fragility of animals' and plants' life in their own hands. The prints were made thinking about the final objective, which was the feeling of fragility when touched, and most importantly, with eco-friendly paper and ink.

Inspired by the Papercut technique, we immersed ourselves in this art, analyzing processes, aesthetics, and execution possibilities.

The first step was to study the references of fauna and flora, popularly known by the Brazilian population, that we needed to reproduce in a comprehensible way for everyone.

In addition to this challenge, we also had to think about the construction and connection of the lines, so that the cut process would be possible.

There were several tests of shapes, lines, cuts, and printing to arrive at a design that had personality, clarity of understanding, the necessary firmness, for production, 100% eco-friendly materials, and most importantly, the delicacy that forces people to use both hands to handle the piece. Were made a few editions so we can minimize the impact, but maximize the reach.

Greenpeace donations increased by 20%, with only 60 magazines distributed to journalists and influencers, to reduce footprint. We had coverage from main news portals in Brazil and some TV too.